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An entrepreneur is an individual who starts and runs a new business, accepting the economic risks involved to generate profit and economic value. They are agents of change and innovation, identifying gaps between market demand and new or improved supply. Entrepreneurs are often visionaries and disruptors, quick to forecast market conditions and exploit production inefficiencies.12

While all entrepreneurs innovate, not all aim for massive scale. Some focus on serving more customers or simply covering costs. Entrepreneurs differ from corporate executives and managers primarily in their willingness to bear significant business risk. They can be categorized in various ways, including small-business, scalable start-up, e-commerce, solopreneur, innovator, imitator, social, and franchise entrepreneurs.1

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