Summary

  • Google quietly raised Pixel 10a prices by $100: 128GB now $599, 256GB $699.
  • No official notice from Google; price hike likely tied to the ongoing RAM supply crisis.
  • The new base price pushes Pixel 10a into mid-range territory against rivals like Samsung A57 5G.

It hasn't been a great few years for purchasing hardware. With the RAM crisis continuing, we've seen price hikes on everything from handheld game consoles to SBCs. Even the once-affordable Raspberry Pi got a price increase due to events getting "unsustainable."

Now, Google has upped the cost of its Pixel 10a by $100 for both its 128GB and 256GB on its official store. While the company hasn't officially released a statement explaining why, it's highly likely that the current RAM crisis is to blame.

The base Google Pixel 10a is now $599 for 128GB of storage

It's $100 more than its original release pricing

google-10a-price Credit: Google

As spotted by Notebookcheck, the Google Pixel 10a has undergone a stealth price hike. Back when the phone was released in March of this year, the 128GB version sold for $499 and the 256GB for $599. Now, they sell for $599 and $699, respectively. Notebookcheck points out that this puts the Google Pixel 10a's base model firmly in the mid-range pricing category, going toe-to-toe with the ever-popular Samsung Galaxy A57 5G.

Google itself has not announced the price hike or why it decided to make the change, but it's highly likely that it's due to the ongoing RAM crisis that has caused so many price increases over the past two years. It feels especially likely given how the price increase happened only seven months after the phone was released.

If you do decide to pick up a Google Pixel for yourself, it's worth going over some of the tips and tricks surrounding your new phone. For instance, one of our editors, Patrick O'Rourke, immediately disables these features on his Google Pixel whenever he gets one.