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Local media work extra hard to cover this bustling,
trifurcated market
The regional market Greenville-Spartanburg, S.C./Asheville, N.C., is composed of diree very distinct cities, which presents some interesting choices for the media serving the area. The biggest contrast is between the more populous centers in Soudi Carolina and the more rural and mountainous Asheville. TV stations looking to appeal to the entire market must cover the news across all diree cities and broadcast multiple weadier forecasts. Each city has its own newspaper The Greenville News and Asheville Citizen-Times, owned by Gannett, and the Spartanburg Herald-Journal, part of the New York Times Regional Newspaper Group. The smaller radio metro (ranked No. 58) includes only Greenville and Spartanburg.
Sometimes called Charlanta for its growtii extending along the Interstate 85 corridor to Charlotte, N.C., and Adanta, Greenville is booming. The TV DMA gained 7,760 TV households (up 0.9 percent) and is expected to overtake Cincinnati, Milwaukee and Columbus, Ohio, in the...