Message Header

These features are only available to music label and distributor partners who use YouTube Studio Content Manager and the YouTube DDEX feed with version 3.6+ of the Electronic Release Notification (ERN) standard.

YouTube has three registered DPids:

  • YouTube - PADPIDA2013020802I
  • YouTube_ContentID - PADPIDA2015120100H
  • YouTube_CreatorMusic - PADPIDA2022021109P

The header identifies both the sender (you) and the recipient (YouTube) by their unique DDEX Party ID (DPid).

  • To deliver content for YouTube Premium only, use YouTube (PADPIDA2013020802I) as the MessageRecipient.
  • To deliver content for Content ID only, use YouTube_ContentID (PADPIDA2015120100H) as the MessageRecipient.
  • To use the same feed to deliver content for both YouTube Premium and Content ID, include both YouTube and YouTube_ContentID as MessageRecipients. Please note that multiple MessageRecipients were added to the ERN message in v3.7.
  • To deliver license strategies for Creator Music only, use YouTube_CreatorMusic (PADPIDA2022021109P) as the MessageRecipient.
    • Note: The related sound recording asset should already exist in Content Manager.
  • To use the same feed to deliver content for both YouTube Premium and Content ID with Creator Music license strategies, you must include YouTube, YouTube_ContentID, and YouTube_CreatorMusic as MessageRecipients.

The example below shows how to address a feed to both YouTube and YouTube_ContentID.

Example 1

    1
    9543BD3607862A82E04400144FEAB9A6
    
        PADPIDAZZZZXXXXXXU
        
            ABC Label
        
    
    
        PADPIDA2013020802I
        
            YouTube
        
    
    
        PADPIDA2015120100H
        
            YouTube_ContentID
        
    
    2011-02-03T09:57:14Z
    LiveMessage

If you are delivering content for a third party, use the element to provide the DPid of the third party. The third party must be a registered YouTube partner, and must already be linked to your YouTube Content Manager account (by your partner representative). All assets created will be linked to the third party’s account.

Example 2

    1
    9543BD3607862A82E04400144FEAB9A6
    
        PADPIDAZZZZXXXXXXU
        
            XYZ aggregator
        
    
    
        PADPIDAZZZZZZZZZZU
        
            ACME label
        
    
    
        PADPIDA2013020802I
        
            YouTube
        
    
    2011-02-03T09:57:14Z

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