Manage and edit conversion goals from the conversions summary

Check the Experience hub to stay up to date on Search Ads 360 features, including conversion goals.

On this page

Manage your conversion goals on the conversions summary page. To view the conversions summary page, sign in to your Search Ads 360 experience, and then do one of the following:

To view Search Ads 360 conversion goals:

Navigate to a sub-manager account.
Go to Summary within the Conversions dropdown under the "Tools & settings" section on the left navigation panel.

To view Google Ads conversion goals:

Navigate to a Google Ads client account.
Go to Summary within the Conversions dropdown under the "Tools & settings" section on the left navigation panel.

In the conversions summary, standard goals and their grouped conversion actions are displayed automatically. These goals are created based on your conversion actions. Custom goals are displayed at the bottom of the page.

Edit an existing account-default goal

On the conversions summary, select Edit goal to the right of the conversion goal name and then, select the dropdown arrow next to the goal.
Under "Account-default goal settings", select whether you want to use the goal as an account-default goal (recommended).
- Important: When you set a goal to be an account-default goal, it will be added to all campaigns using the account-default goal settings. When a goal is removed as an account-default goal, it will similarly be removed from all campaigns using the account-default goals. Campaigns using other combinations of goals won't be affected in either case.
Under "Conversion action optimization options", specify an action type (primary or secondary) for each action.
Select Save changes.

Edit conversion action settings

On the conversions summary, select the conversion action you want to edit. To edit conversion actions in bulk, select the checkbox next to the actions you want to edit.
Select Edit settings.
Make your changes, and then select Save changes.

Note: You can bulk Enable or Remove conversion actions, but you can't bulk edit the other settings listed on the table below.

Setting	Use this setting to:
Goal and action optimization	Setting a conversion action as "Primary" or "Secondary" changes how the conversion action is used for bidding in all places, where the goal that it's part of is being used. The exception is custom goals, which will be used for bidding regardless of status. Add a conversion action to a standard conversion goal. Specify whether the conversion action is primary or secondary. "Primary action" is used in bidding optimization and reporting. "Secondary action" is used for reporting only, unless it’s part of a custom goal.
Value	Specify the value you want to apply to each conversion. Learn more About Google Ads conversion value.
Count	Select how many conversions to count per click or interaction.
Click-through conversion window	Specify the maximum time after an ad interaction that you want to count conversions.
Attribution	Select the attribution model that determines how much credit each ad interaction gets for your conversions. Learn more About data-driven attribution.

Create or edit a custom goal

Note: Setting a conversion goal as "Primary" or "Secondary" changes how the conversion action is used for bidding in all places, where the goal that it's part of is being used. The exception is custom goals, which will be used for bidding regardless of status.

Any custom goals you've created are displayed at the bottom of the conversion summary.

Create a new custom goal

Select Add custom goal.
Specify a name for your custom goal.
Select the conversion actions you want to add to your custom goal.
Select Save.

Edit a custom goal

Select the goal you want to edit.
Add or remove conversion actions.
Select Save.

Was this helpful?

How can we improve it?