Add, edit, or remove users and clients

User roles grant specific access to help you collaborate with others in your account. If you're an Admin signed in to a manager account, you can manage users in the "Access and security" menu. This allows you to control who has access to your account and what actions they can perform.

In this article, you'll learn how you can invite or remove contacts and edit permissions. Understanding how to manage user access is crucial for maintaining account security and ensuring efficient collaboration.

Learn more about User permissions and roles in Search Ads 360.

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Keep in mind

When multiple users have access to an account, conflicting updates may happen if they make changes at the same time. To avoid these:

  • Keep a record of Admins in your Search Ads 360 and communicate those names to people in your organization.
  • Keep roles and permissions up to date.
  • Assign key roles to more than one person.

Check your access level

  1. Sign in to your Search Ads 360 account.
  2. Navigate to a manager or sub-manager account. Learn how to Switch between account types in Search Ads 360.
  3. From the page menu, under “Tools and settings”, select Setup, then select Access & security.
  4. On the "Users" tab, select the filter icon to find your email.

Find your user role in the "Access level" column.


Invite a user

  1. Sign in to your Search Ads 360 account.
  2. Navigate to a manager or sub-manager account. Learn how to Switch between account types in Search Ads 360.
  3. From the page menu, under “Tools and settings”, select Setup, then select Access & security.
  4. (Optional) Invite a contact to a different account or add a user to multiple accounts from the “Users” tab. Above the table, switch the “Show all users linked to your manager and your account” toggle on.

    Select the pencil icon Edit and select the accounts you want to add the contact to under Account later.

  5. On the “Users” tab, select the plus button .
  6. Enter the contact’s email address.
    Use the contact's work or corporate email address (user@company.com)
  7. In the “Select account access level" section, choose a user role.
  8. Select Send invitation.
You can find invitee details in the "Pending invitations" table. After the invitee accepts an invitation you'll receive a notification. Invitees will need a Google account to sign in and can create an account, if they don't have one already. The sign-in and invitation email must be the same. You can also use the "Pending invitations" table to withdraw an invitation.

Add a user to an existing account

From the table on the "Users" tab, you can add a user to an existing sub-manager account. By default, the table will be in list view and show only users directly linked to your manager account.

  1. Above the table, switch the “Show all users linked to your manager and your account" toggle on.
  2. Select the filter icon .
  3. Start typing, or choose the condition of your filter in the drop-down menu.
  4. Select Apply.
  5. In the "Account" column, select the pencil icon Edit when it appears.
  6. Select a new account.
  7. Select Change Account.
  8. In the pop up window, select Change access to confirm.

Add a client account

  1. Sign in to your Search Ads 360 account.
  2. From the page menu, select Settings.
  3. Select Sub-account settings.
  4. Select the plus button on the top left.
  5. Select a serving engine.
  6. Follow the on-screen instructions.

Remove a user

  1. Sign in to your Search Ads 360 account.
  2. Navigate to a manager or sub-manager account. Learn how to Switch between account types in Search Ads 360.
  3. From the page menu, under “Tools and settings”, select Setup, then select Access & security.
  4. (Optional) On the "Users" tab, above the table, switch the “Show all users linked to your manager and your account" toggle on.
  5. Select the filter icon .
  6. Start typing, or choose the condition of your filter in the drop-down menu.
  7. Select Apply.
  8. In the row of the contact, in the "Actions" column, select Remove Access.
  9. In the pop-up window, select Remove access to confirm.

Change a user’s access

  1. Navigate to a manager or sub-manager account. Learn how to Switch between account types in Search Ads 360.
  2. From the page menu, under “Tools and settings”, select Setup, then select Access & security.
  3. Optional. On the "Users" tab, above the table, switch “Show all users linked to your manager and your account" toggle on.
  4. Select the filter icon .
  5. Start typing, or choose the condition of your filter in the drop-down menu.
  6. Select Apply.
  7. On the contact’s row, in the "Access level" column, select the down arrow and select a user role.
    • Admin
    • Admin without billing
    • Standard without billing
    • Read only without billing
    • Email only without billing
    • Billing

Before you change a contact's access in your Search Ads 360, check out the permissions assigned to each user role.


Add a service account (GCP)

  1. Sign in to your Search Ads 360 account.
  2. Navigate to a manager or sub-manager account. Learn how to Switch between account types in Search Ads 360.
  3. From the page menu, under “Tools and settings”, select Setup, and then select Access & security.
  4. On the “Users” tab, select the plus button .
  5. Enter the email address of the account you want to add.
  6. Our system will detect if this is a service account, and you can select Add account.

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