Templates leverage powerful configuration and automation functionality to create and manage campaigns that display dynamic ads targeted to a specific set of criteria. You can control, adjust, and monitor output to allocate traffic across multiple advertising platforms based on a single template.
Templates help you do the following:
- Market a lot of inventory that changes frequently with a low level of intervention.
- Quickly launch seasonal promotions.
- Deploy ads across multiple advertising platforms using a single template.
Example
If Albatross Flights wants to advertise different pricing for all of their flight routes, they can use Templates to customize their campaign, ad group, ads, keyword templates to show dynamic ads to users.
About Templates functionality
Templates allow you to do the following:
- Connect feeds from Google Merchant Center, including from Google Merchant Center multi-client accounts, which provides a single point of access to data from all of those individual accounts.
- Create cross-account, cross-advertising platform templates available at the sub-manager account level, which allow you to apply templates across your client accounts.
- Create custom columns based on feed data that can be used in any template.
- Eliminate rework by using the same templates for multiple markets, advertising strategies, or promotions.
- Keep your templates healthy and manage your campaign entities at scale by easily reviewing and fixing errors.