Step 2: Add details of your loyalty program

This article offers information on how you can add details to your loyalty program overview, program tiers, and benefits.

1. Add the following details under “Loyalty programs”:
   • Loyalty program name: Customers will find this on Google.
   • Loyalty program label: It can be the same as the program name but can’t include spaces. You can use underscores instead. The input for this field can be used as the program label [program_label] attribute when data source changes are made. After you submit your loyalty program label, you won’t be able to edit the program label.
   • Loyalty program description: A brief description highlighting the key benefits of your loyalty program. We encourage you to highlight your key loyalty benefit in this field.
   • Sign-up URL: A valid URL for customers to join your loyalty program. You can customize this URL with UTM parameters to track engagement data. Learn more about URL builders: Collect campaign data with custom URLs.
2. Add program tiers. If you have multiple program tiers, start with the most basic tier as your first and then add the more advanced tiers in an order as you add more tiers. Enter all the tiers for your loyalty program. Each tier will need a unique name and label.
   Note: Different tiers must have unique names and can’t be the same as tier name or tier label.
   • Add tier name, tier label (can’t be edited after submitting) and tier URL (optional), and select one of the tier requirements. Learn more about Types of loyalty programs.
   • If your loyalty program has multiple tiers of membership, select Add another tier to add additional tiers.
     • Make sure to add the tiers in the order of "barrier to entry". Your loyalty tier with the lowest barrier to entry should come first, and the highest should be last. For example, if you have 3 loyalty tiers: a free tier, a tier that costs $100 USD per year, and a tier that costs $500 USD per year, the order should be:
       • Free tier
       • $100 USD/year tier
       • $500 USD/year tier
     • Credit card tiers should be added last.
3. Select the benefits you want to add to the program.
   • Set up loyalty program pricing directly in your data source using the loyalty program [loyalty_program] attribute.
   • Select Loyalty points.
   • Select Shipping benefit and follow the guidance to create a shipping policy after program information is sent for approval. Learn more about setting up member shipping.
     • Note: Make sure that you select Shipping benefit in the dropdown menu. Don’t describe your shipping benefit using the Other benefit option.
   • If you offer any other loyalty benefits, you can configure them as "Other" benefit type. For example, "Member-exclusive shopping events", "Member-exclusive price", "Free gift on your birthday" and more. Make sure that benefits communicated in this section match the benefits listed on your website. You can add up to 10 other benefits.
     Note: Submit at least one benefit for each tier. You can also add member pricing in Other benefits if this is the only loyalty benefit available.
4. Select Continue.
5. Review the details, then select Send for approval.

Google takes up to 48 hours to review your loyalty program, its associated tiers, and associated benefits before showing them across Google properties. You can check the status in the “Loyalty programs” tab from the left menu. If the program submission is disapproved, an email with the details will be sent to the admins of your Merchant Center account. Learn more about Editorial and participation criteria guidelines for merchant loyalty program.

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