Local inventory ads on Google Ads FAQs

No, not necessarily:

• If a local inventory feed is set up within the Merchant Center account, local inventory ads will serve by default in Shopping , Performance Max and Demand Gen Campaigns. Learn more about enabling local inventory ads in your campaigns.

To optimize for offline sales only, we do recommend creating a dedicated Performance Max for store goals campaign with local inventory ads. Learn more about how to Create a Performance Max campaign with a store goal.

No, not necessarily. You may choose different campaign structures depending on your objectives.

If you’ve recently onboarded to local inventory ads, you’re looking to optimize for omnichannel return on ads spent, and don’t have separate budgets for offline and online, you can target both online and local offers in the same campaign to drive better omnichannel results.

If you have separate budgets for online and offline, or want to prioritize driving in-store sales, you can create a Performance Max for store goals campaign, or a separate Shopping campaign targeting only local offers, to drive offline visits and sales.

For Shopping campaigns, leverage product groups to divide your targeted inventory by “channel”, selecting “local stores”.

In Performance Max campaigns, go to asset groups > listing groups and subdivide inventory by channel > local stores.

Along with your online goals, you can add store goals, such as store visits or store sales if you’re eligible, to drive better omnichannel results.

Work with your Google contact to develop a strategy for your campaign.

In Shopping Campaigns, select the country where your products will be sold and shipped to. Ads will only be shown to people from the country you selected.

For Performance Max campaigns:

• If you’re using Performance Max for store goals, we recommend keeping geo-targeting to “all countries” and leveraging listing groups to target desired stores.
• If you’re using a Performance Max campaign optimizing to omnichannel goals, we recommend aligning your geo-targeting with offer eligibility at the country level.

The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google, and can be enabled in any Shopping or Performance Max campaign aimed at driving sales.

If your goal is both local and online success and your account is not yet eligible for store visits or store sales, you can set up a Performance Max campaign for omnichannel goals. Learn more About omnichannel bidding.

Yes, local inventory ads can be shown on Google Maps. If you have physical stores and want to advertise products available for in-store purchase or local pickup, use local inventory ads or free local listings. Learn how to Implement local inventory ads and free local listings.

We recommend you set up a Performance Max campaign with local inventory ads. This allows Google to serve the best ad format for a shopper based on their location, device, and product availability.

If you’re using Performance Max campaigns for Retailers, both online and local inventory will automatically serve, unless your listing groups are filtered only for one of the two. Learn more about how to Create a Performance Max campaign with local inventory ads.

In Shopping campaigns, create an "All products'' campaign to ensure that you’re surfacing all active products in the local feed. Learn how to Manage a Shopping campaign with product groups.

Google Ads offers different ways to optimize visibility near your stores.

If you’re using Shopping campaigns:

• Set up location targeting: Select a location, such as city or state. Then, select a radius to target.

If you’re using Performance Max campaigns:

• Create location groups and select which one to target in your campaign settings under “store locations”.
• Create a Performance Max for store goals campaign with local inventory ads to drive offline only visits and sales.

Campaigns will continue to optimize towards the conversion goals you’ve set for your campaign.

You can work with your Google contact to develop a strategy for your campaign.

If you’re measuring online conversions and capturing revenue information, you can also value store visits or store sales to estimate in-store revenue. This way, you can measure total revenue and return on ad spend.

Learn more About store visit conversion value and store sales conversion value.

Yes.

In Shopping campaigns, you can segment your campaigns by click type. Segmenting breaks out performance data for local inventory ads and Shopping ads. Learn more about segmenting by click type.

In Performance Max campaigns, you can add the “channel” dimension in pre-defined reports in Report Editor or add the column in the listing groups tab at Asset Group level.

Learn more about reporting for local inventory ads.

Follow these instructions:

1. Go to Report editor within the Campaigns menu .
2. Select “Shopping products” predefined report.
3. Add “Channel” and “Device” columns.

You can add Store Visits columns in your campaigns. Learn more on how to Show store visits conversions and how to View the store report.