Targeting methods: Determine where your ads can show and who can view them. You can use more than one targeting method in an ad group, such as keywords and managed placements.
On the Display Network, for each individual ad group, you can choose whether you want to add a targeting method to show your ads and set bids on, or to set bids only. For example, if you add placements to an ad group, you can choose one of these 2 options:
- Show ads only on these placements (default): Your ads are targeted based on your selected method. They’ll only show if one of your added placements is matched.
- Show ads on all eligible placements: Show ads based on your other targeting methods, but set bids on this method to increase your chances of showing there.
