Ask Advisor in Google Ads is an agentic conversational experience built within Gemini capabilities, designed to help maximize performance based on your unique business goals. With Ask Advisor, you’ll get personalized answers to your questions, understand and improve your campaign performance, troubleshoot performance or ads policy related issues, and receive suggestions for new text and image creatives.
On this page
- How Ask Advisor works
- Examples of what you can accomplish with Ask Advisor
- Tips for using Ask Advisor
How Ask Advisor works
Ask Advisor is optimized for Google Ads, and can understand your questions and provide a personalized response. You can use Ask Advisor to identify areas of improvement, troubleshoot issues that impact your campaign performance, and implement the suggested changes with your approval.
Follow the steps below to access Ask Advisor in Google Ads:
- In your Google Ads account, select the Ask Advisor
icon in the top-right navigation bar labeled “Ask Advisor” with a Beta badge (If your account is eligible, you’ll have this option). Alternatively, you can type your question directly into the top Google Ads search bar.
- This opens the Ask Advisor window on the right panel.
- Type your specific account question or troubleshooting prompt into the Ask Advisor chat panel and press Enter.
- Ask Advisor may need a moment to process your request.
- Generated images are either sourced from your landing page or generated by Google AI.
- Use the thumbs up and thumbs down buttons to provide the product team with feedback on each response.
- You maintain full editorial control over AI-generated assets and should always review suggested content. Additionally, always verify critical billing status, identity verification documents, and policy appeal outcomes directly within your Google Ads Account Settings.
- Note that Ask Advisor isn’t available in MCC accounts.
Examples of what you can accomplish with Ask Advisor
| Theme | Use cases | Example queries |
| Performance monitoring | Generate reports for campaign performance |
"How did my campaign perform week over week?" "Tell me which campaign drove the most conversions on mobile this month." |
| Understand the reasons behind performance changes |
“Why did my branded campaign’s clicks decrease?” “What drove higher conversions?” “When were bids changed for this campaign?” |
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| Save Business Context (access this under saved info) |
"Remember that I only care about ROAS metrics and increasing my nonbrand performance" "Remember my preference for targeting only in the following cities [abc]" |
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| Troubleshooting | Troubleshoot performance issues |
"What is causing my campaign performance to drop?” “Why do I see a big drop in conversions?” |
| Understand Google Ads policies and troubleshoot policy violations |
"Can you tell me why my ad is disapproved? What do I need to do in order to fix it?" “Please appeal the disapproved ads” “Please update my final URL” |
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| Get assistance with identity verification-related issues |
"Can you help me with the identity verification process? I don’t understand what I need to do in order to complete the process." "Can you confirm I’ve submitted all documents required?" |
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| Get billing support |
“How do I pay for an overdue payment?” “Why did my payment fail?” “How do I create a new account budget?” |
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| Promo code troubleshooting | "Why is my promo code not working?" | |
| Campaign Optimization | Receive campaign optimization suggestions |
"How can I optimize my Performance Max campaign?" "What are some ways I can optimize my account to drive more sales for my business?" |
| Receive Asset Optimization Suggestions |
"How do I optimize my creative performance for Pmax?" "Audit my creative assets for Campaign A" |
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| Generate new text and image assets |
"Help me generate some images for my new Performance Max campaign" "Help me come up with some better headlines for my existing campaign" |
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| Generate keywords for existing/new campaign |
“Suggest me some keywords for my non brand search campaign” “give me some new keyword ideas for this campaign” |
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| Get new campaign ideas |
“Give me new campaign ideas for my website” “How should I create a new campaign for this vertical? Give me asset suggestions to get started” |
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| Update Individual Campaign Settings |
"Pause my campaign [Campaign Name]." "Update targeted location to Mexico." "Rename campaign A to B." "Update daily budget of campaign C to $10." |
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| Reporting | Generate reports |
“Give me a report of campaigns with the highest week over week growth” “Generate a graph chart for impressions received in last 30 days” |
| Education | Learn more about best practices and concepts for your account and market information |
“I want to start building more awareness, where should I start?” “When should I create a Performance Max campaign?” “What bid strategy should I set if I care about purchases?” |
| Market Insights |
"How am I performing against my peers?" "What are the latest trends in the X market?" "Are there any seasonal trends that I should be aware of?" |
Tips for using Ask Advisor
- When prompting, be specific with your queries. Try to specify keywords, campaign names, or metrics/dimensions.
- Communicate with Ask Advisor conversationally. You can ask follow up questions on the subject being discussed, or change to a new subject.
- Ask Advisor suggests responses to help guide your conversation. You can either choose a suggested option or type your own query.
- Use “chat history” (clock icon) to refer to old conversations.
- Use “saved info” (under the 3-dot icon) to view context saved from previous chats.
