About the Vehicle Feed Service Provider program (for dealers)

Vehicle feed service providers create and manage Merchant Center accounts and vehicle data sources to help onboard dealers and auto advertisers into Vehicle Ads. Google’s Vehicle Feed Service Provider program allows you to participate in vehicle ads without the need to create, submit, and manage vehicle ads primary data sources yourself.

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Benefits

Partnering with a vehicle feed service provider offers benefits to dealers and auto advertisers, such as:

  • Streamlined data source (also known as feed) management: Data source creation, curation, and ongoing management of your vehicle data source
  • Automated quality assurance: Data quality approval following data source creation

How it works

Vehicle feed service providers are experienced in Vehicle Ads, Merchant Center, and Google Ads. With a vehicle feed service provider, you can reduce your activation time by streamlining your onboarding into the Vehicle Ads program.

Note: There’s a cost associated with using a third-party provider to manage data sources. Consult with providers for accurate pricing and service offerings.

Participate in Vehicle ads with a Vehicle feed service provider

To start using a Vehicle feed service provider, contact one of the existing providers to activate your dealership for Vehicle ads.

The following table lists the eligible existing Vehicle feed services providers:

Provider Countries serviced Provider Countries serviced Provider Countries serviced
AdFeeder GB Dealer Inspire CA, US PM MasterMerchant US
ADME ADVERTISING PTY LTD AU Dealer Teamwork CA, US PureCars CA, US
Adpearance CA, US Dealer.com US Reunion Marketing CA, US
Adtaxi VLA US Dealercraft Inc CA Search Optics US
AdTorque Edge AU DealerOn US Sincro MCA US
AET Automotive US Dealcar ES, IT sMedia Canada CA
Affinitiv Advertising MCC CA, US Delos Digital AU Solutions Medias360 / Consultant Auto 360 CA
Agentur Kühnen DE 67 Degrees UK Spearhead Online CA, US
AMSI / AAG US Digital Air Strike US Star Performance Marketing US
ATG GB digital35 GmbH DE Stream Companies CA, US
AutoCanada CA EasyCars AU Stream Companies US
Autohaus Digital DE EDealer CA Strong Automotive Merchandising CA, US
Automotive Clients US EveryCo DE Tilo Motion ES
Autohausmarketing Kammergruber DE FlexDealer CA, US TRFFK CA
Auto Social Ltd UK Force Marketing US TRFFK US US
Autoweb UK Fullpath US TurnKey Marketing CA, US
Big Click CA Group 1 Automotive US two S DE
Bluesky Interactive GB Haswent UK UnameIT NL
C-4 Analytics VLA Google Merchant Center Account CA, US Holman US Universal Internet Services AU
Capital One US intice US Wayne Reaves Computer Systems US
CARGroup US InfoTrade NL We Advertise Any Car GB
Carsales Dealer Merchant Centre AU Inventario.pro ES Work Truck Solutions US
Carvitra DE Kaavan Digital ES Yanse NL
CF Search Marketing US L2TMedia CA, US ZeroSum CA, US
Chumney & Associates US Leadbox CA ZMOT Auto US
ClickDealer GB Localise GB, FR    
Click Here Digital US Magnetis Auto CA    
D2C Media Inc GB Max Connect Digital US    
Data Driven Holdings

US

MMG CA, US    
dbaPlatform (vla ads) CA, US MotorK ES, IT    
Dealer e Process CA, US Netsertive US    
Dealer InLine CA Octane Marketing US    

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