Manage creatives

Traffic redirects

You can redirect from your ad to content hosted elsewhere, such as on a non-Campaign Manager 360 ad server or another Campaign Manager 360 account.

Send your publisher internal redirect tags to redirect from a Google Ad Manager ad to an ad in Campaign Manager 360.
Use a display redirect creative to redirect to content hosted by a third party (non-Campaign Manager 360). The redirect creative has no assets and redirects to a URL you specify. Enter the URL of a non-Campaign Manager 360 image tag.
Use a custom display creative to redirect to another creative hosted by Campaign Manager 360. Add a standard, iframe, JavaScript, or ins placement tag in the HTML code of the custom creative and it will redirect to the creative on your placement.
Use an in-stream video redirect creative to track other in-stream video creatives, including those that are running on a non-Campaign Manager 360 ad server.
Use an audio redirect creative to track in-stream audio creatives, including those that are running on a non-Campaign Manager 360 ad server.
Use a tracking ad instead of a redirect creative if you're trying to redirect to a third-party impression pixel for tracking purposes. Learn more

You need to add macros and take other steps to make sure your redirects track impressions and clicks properly. Follow the instructions below based on the kind of redirect you need.

Basic redirects

Redirect from Google Ad Manager to a Campaign Manager 360 creative (internal redirect tag)

These steps allow an Ad Manager ad to redirect to your ad and creative in Campaign Manager 360. When a user visits a site with an ad hosted by Ad Manager, the tags redirect to your Campaign Manager 360 creative. Your Campaign Manager 360 creative appears on the site.

These steps require an internal redirect tag.

Create an ad, assign a creative to the ad, and assign the ad to a placement. This is the ad that Google Ad Manager will redirect to. (If you want to redirect to a rotation of creatives, assign them all to the same ad on your placement.)
Download tags for your placement and send the internal redirect tag to your partner in Google Ad Manager. Learn more about internal redirect tags

Rich media troubleshooting

If rich media content does not show up on the Ad Manager site, check two things:

Make sure your partner in Ad Manager added your internal redirect tag as an internal redirect, not a standard redirect.
Verify that the tags on the site are iframe/JavaScript or JavaScript tags, not standard tags. Standard tags cannot handle rich media creatives.

Redirect from one Campaign Manager 360 creative to another Campaign Manager 360 creative (custom display creative)

Use these steps to redirect from one Campaign Manager 360 creative to another creative that is also hosted by Campaign Manager 360. It can be in the same Campaign Manager 360 account or a different account.

Part 1: Get your creatives ready

Access the campaign where you want to set up a creative that will appear on the publisher's site.
For example, say you want to redirect from Creative 1 to Creative 2. Creative 2 has the creative you want to appear on the user's browser. So access the campaign where you want to set up Creative 2.
Create a placement. It should be the size of the creative you want to use.
Assign up your creative to the placement. (If you want to redirect to a rotation of creatives, assign them all to the same ad on your placement.)
Download an iframe or standard tag for your placement. Keep the tag handy.
Access the campaign where you want to set up your redirect. This should be the account you will redirect from.

For example, if you want to redirect from Creative 1 to Creative 2, find the campaign where you need to set up Creative 1. If needed, this campaign can be in a different account.
Create a custom display or custom display interstitial creative.
Open the tag you downloaded in step 3. Copy the entire code of the tag (starting with and paste it into the HTML box of the creative properties.



  Part 2: Edit custom creative code

  It's time to make a few changes to the code in your custom creative HTML box.

  
    
      First, change every instance of [timestamp] to %n. There should be only four instances to change.

      
        
          For example, if you see ord=[timestamp]? change it to ord=%n?.
        
      
    
    
      Make sure click=%c appears right after the first URL in your code.

      First add a semicolon (;) at the end of the first URL in your code. Then add click=%c. When you're done, there should be a semicolon on each side of click=%c.

      
        
          For example, say your code starts with this:

            
 true
     Manage creatives1 of 21About creative assets
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Edit creatives
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Add creatives
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Batch upload creative assets
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Batch upload third-party asset URLs
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Preview creatives
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Preview ads on a mobile device
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Replace or remove creatives
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Manage creative rotation
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Traffic display creatives1 of 5
Display creatives overview
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Asset options for display creatives
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Set up display creatives
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How to prepare HTML5 display assets for Campaign Manager 360
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Get creatives from Google Web Designer
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Traffic in-stream video creatives1 of 8
Video creatives overview
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Media planning for in-stream video creatives
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Add video assets and set up serving files
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Set up companion creatives
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Apply third-party URLs for in-stream or VPAID
6 of 8
Set up ads and placements for in-stream or VPAID
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Test tags and troubleshoot live issues for in-stream or VPAID
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Trafficking best practices for in-stream video creatives
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Traffic VPAID creatives in Campaign Manager 3601 of 8
VPAID creatives overview
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Get rich media creatives from Studio
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Set up primary and backup VPAID assets
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Set up companion creatives
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Apply third-party URLs for in-stream or VPAID
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Set up ads and placements for in-stream or VPAID
7 of 8
Test tags and troubleshoot live issues for in-stream or VPAID
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Apply Studio updates to rich media creatives
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Traffic in-stream audio creatives1 of 6
Traffic in-stream audio creatives
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Set up companion creatives
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Apply third-party URLs for in-stream or VPAID
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Set up ads and placements for in-stream or VPAID
5 of 6
Test tags and troubleshoot live issues for in-stream or VPAID
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Edit creatives
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Traffic custom creatives
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Traffic rich media creatives1 of 7
Rich media creatives overview
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Get rich media creatives from Studio
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Get creatives from Google Web Designer
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Add rich media creatives to your campaign
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Set rich media creative properties
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Apply Studio updates to rich media creatives
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Full list of rich media display properties
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Traffic redirects
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Traffic in-stream video redirects
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Advanced creative tracking1 of 2
Track ads and creatives with third-party URLs
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Traffic audio redirects
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