Powered by AI, consent optimization automatically shows your site visitors the consent message most likely to maximize your revenue. It uses past performance and session data (like location or browser type).
Consent optimization is enabled by default for your site. When enabled, you grant Ad Manager permission to optimize consent message settings for your site’s visitors. Under this setting, Google automatically displays one of two types of messages to your site visitors depending on which message is most likely to drive revenue for you. These optimization settings are subject to future updates to best serve your site and users.
You can manage or disable optimization for each Google CMP European regulations message individually by finding the Optimize my consent message control in the setup section of your European regulations message. If you haven't created a message yet, create a European regulations message.
Consent message types
When consent optimization is enabled, Google will automatically display one of two types of messages to users targeted for European regulations:
- A standard message which requires the user to make a consent decision before accessing your site content.
Or
- A limited message which is a non-blocking message and allows you to monetize users who are less likely to generate high revenue from personalized advertising.
| Standard message: | Limited message: |
Preview the limited message on your site
Append the following url parameters to your domain(s) to preview the limited message:
?fc=alwaysshow&fctype=gdpr_limited.
Only use these url parameters for internal debugging purposes.