Each user in Google Ad Manager is assigned to a user role. Different roles have different permissions, which control what a user can do in your network. This article describes the two types of user roles used in Google Ad Manager: built-in and custom.
For example, a user in the "Administrator" role has full access via multiple permissions. A user with the "Legal manager" role has fewer permissions, appropriate for signing and accepting contracts and so on. These two roles are both examples of "built-in roles."
- To learn how to view and manage user roles, visit Manage user roles.
- To learn about adding users to Ad Manager, visit Add and edit users. To learn about assigning those users to a role, visit Manage user role membership. Note that a user can only be associated with one role at a time.
Built-in user roles
These roles are pre-configured in Ad Manager, allowing you to quickly assign a role and its built-in permissions to a user. The "Administrator" role is an example of a "built-in" role.
Built-in roles cover the most common permission configurations. These roles are not editable. They are sometimes updated as new products or features are released.
List of all built-in user rolesThe following list includes all the built-in roles, along with a brief description of each.
To view all the permissions associated with a built-in role, jump to View the built-in roles and their permissions.
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Ad Exchange manager: Ad Exchange managers have access to Ad Exchange functionality, but not Ad Manager. This role might not be available for your network.
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Administrator: Administrators have full access to all functionality, including the "Manage legal" permission category which allows for contract acceptance.
- Administrator (Ad Manager only): Administrators for Ad Manager only have full access to all functionality in Ad Manager, but not Ad Exchange.
- Advertiser: Invited advertisers can check the progress of their orders.
- Executive: Executives can run reports and evaluate the effectiveness of campaigns through read-only access to all functionality.
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Legal manager: Legal managers can view and edit users, roles, and teams, as well as access and accept the Ad Manager payment contract when completing the self-serve billing setup. They can view and edit Advanced features, and view and accept contracts. They do not have access to any other Ad Manager functionality.
The contract permissions tied to the Legal manager role can also be added to any custom role created by an Administrator. Ensure that only users authorized to sign for contracts are added to custom roles with this permission. - Sales manager: Sales managers can create orders, approve orders, cancel orders, edit targeting criteria, and run reports on orders, sales, and inventory.
- Salesperson: Salespeople can create orders, manage orders, and run reports on orders they create.
- Trafficker: Traffickers can create orders, edit orders, edit line items, upload creatives, and run reports on orders and creatives.
Custom user roles
Custom user roles can be set up with a set of permissions to fit your user needs. For example, you can create a custom name for the role, and assign specific permissions to it.
It's important to note that viewing, creating, or editing custom roles in Google Ad Manager requires certain user permissions.
Good to know about custom roles
- When creating a custom role, you have the option to copy permissions from an existing role as a starting point. After copying permissions, you can add or remove permissions as needed.
- Note that if any new permissions are added to Ad Manager, you will need to add them manually to your custom roles. New permissions are not automatically added to your custom roles.