Of course it's a neologism - the behavior is new! Most individuals in the nineti...

nailer on March 17, 2021 | parent | context | favorite | on: GitHub, fuck your name change

Of course it's a neologism - the behavior is new! Most individuals in the nineties did not have the ability to collectivise and instantly broadcast their desires to corporations with an audience of followers - hence brands generally did not partake in social causes.