The rich aren't, but the companies they run practically are, from a political standpoint.
Basically all large, multinational corporations now make their company logo rainbow for pride month, and all release the same sounding official statements about racial inequality on a regular basis, etc. etc.
It's almost impossible to find a large corporation that doesn't do this now. And their statements are so bland and generic that they are almost all identical, and completely interchangeable.
That's the symptom and not the cause. When people treat virtue signaling the same as positive change, it's natural for corporations to exploit that. It's a cheap way of building goodwill.
Basically all large, multinational corporations now make their company logo rainbow for pride month, and all release the same sounding official statements about racial inequality on a regular basis, etc. etc.
It's almost impossible to find a large corporation that doesn't do this now. And their statements are so bland and generic that they are almost all identical, and completely interchangeable.