Using a term other than master is technically annoying as most developers have that memorized and would disrupt their work to a small degree. Nevertheless this is a non-zero cost put on the entire tech community. There isn't much difference between forcing people to not user master branch than let's say not being able to use VSCode, Atom or Sublime, just because the name happens to fit the bill doesn't mean the cost isn't real.
I still believe it makes sense for the tech community to incur this cost. Awareness of these issues is an important part of the solution, no matter how idiotic the change that is making us aware actually is.
There will be people who will use this to their benefit like the example given where Github sells software to ICE and at the same time pretends to care about master branch? Even if a small portion of this change helps with a solution that's a win even if most of it is for publicity stunts or corporate America opportunistically jumping on a social cause bandwagon to sell more products or virtue signal to hire more talent, etc. (I'm looking at you Apple recent diversity/inclusive commercials.)
I still believe it makes sense for the tech community to incur this cost. Awareness of these issues is an important part of the solution, no matter how idiotic the change that is making us aware actually is.
There will be people who will use this to their benefit like the example given where Github sells software to ICE and at the same time pretends to care about master branch? Even if a small portion of this change helps with a solution that's a win even if most of it is for publicity stunts or corporate America opportunistically jumping on a social cause bandwagon to sell more products or virtue signal to hire more talent, etc. (I'm looking at you Apple recent diversity/inclusive commercials.)