Agree completely. But you have to understand the mindset of everyone involved.
The marketing/PR people in any organisation care passionately about what other people think of the organisation - naturally, because it's their job to care about this.
Journalists are insanely influenced by what other people are saying and love nothing better than a nice piece of juicy controversy to get those ads clicked.
Stock markets are notoriously twitchy about rumours and "public perception".
Most corporate CEO's got to that position by climbing a greasy pole where what other people think of you is literally the most important factor in your climb.
So almost everybody involved in making these kinds of decision are exactly the people most vulnerable to being bullied like this.
But if you can resist - there's only a few thousand Twitterati who will bother even trying to enforce any kind of boycott, and they're probably not your customers in the first place. It's completely ineffectual if you can just ignore it.
Yes great points. Another factor that I hadn't considered until recently (can't remember who pointed this out) is that most C-suite employees / executive editors at media co's / deans at universities are probably in their 50's and are in what is arguably the most financially critical parts of their life ... as in, they have a big mortgage (or two), need to be contributing significantly to their retirement, are likely staring at at least a few VERY expensive college tuitions, etc. They're levered up both literally and figuratively. The cost of losing a job in this situation is a serious threat that likely has many taking what they feel is the safest path to keeping their job, and many times that is whatever that really loud crowd is demanding.
True. Also, office politics means that senior management at large organisations tend to be very risk-averse (the old "try not to be in the room when a decision is made" trope).
Telling the geeks in the IT basement to change the name of the "master branch" on that "git" thing that the organisation apparently uses, so that thousands of angry people (some of them journalists at large media organisations) aren't shouting at you on Twitter seems like such an easy choice to make ;)
The marketing/PR people in any organisation care passionately about what other people think of the organisation - naturally, because it's their job to care about this.
Journalists are insanely influenced by what other people are saying and love nothing better than a nice piece of juicy controversy to get those ads clicked.
Stock markets are notoriously twitchy about rumours and "public perception".
Most corporate CEO's got to that position by climbing a greasy pole where what other people think of you is literally the most important factor in your climb.
So almost everybody involved in making these kinds of decision are exactly the people most vulnerable to being bullied like this.
But if you can resist - there's only a few thousand Twitterati who will bother even trying to enforce any kind of boycott, and they're probably not your customers in the first place. It's completely ineffectual if you can just ignore it.