Search and discover solutions in Microsoft Marketplace

Microsoft Marketplace offers simple search and filtering options to help you quickly find what you're looking for. Intelligent discovery helps you find the right solutions faster by allowing you to describe your business needs in natural language instead of relying on keyword searches. AI understands your intent, automatically applies filters and refinements, and surfaces the most relevant Microsoft Marketplace solutions.

With intelligent discovery, you can:

• Find the right solutions fast. Instead of relying on keyword search alone, describe your use case in natural language. Smart search automatically applies the right filters and refinements so you find the most relevant solutions—faster.
• Chat, compare, and decide with confidence. Chat-enabled evaluation and comparison lets you ask questions in natural language, compare options side by side, and shortlist solutions to share with your team.
• Get AI built into every step. AI is seamlessly embedded into every step of the Marketplace journey—from search to evaluation to decision—through a simple, action-first interface. There's no new tool to learn or separate agent mode to enter, so you can act faster with less friction.

Get a quick look at how intelligent discovery helps you move from search to decision faster.

Intelligent discovery is powered by Microsoft Foundry and Azure OpenAI, with Microsoft's Responsible AI guardrails built into the experience. Look for the Ask Marketplace smart search bar at the top of the product gallery to get started.

What you can find in Microsoft Marketplace

Microsoft Marketplace is your trusted source for cloud solutions, AI apps, and agents. Microsoft Marketplace offers a comprehensive catalog of solutions built on or built for Microsoft technologies, serving IT professionals, developers, and business users.

• Products: Find products tailored to a wide range of industries, categories, and business needs, including SaaS applications, Microsoft 365 integrated products, and Azure-based solutions. Products span Microsoft 365, Dynamics 365, Power Platform, and Azure. Categories include AI Apps and Agents, Analytics, Collaboration, Security, and more.
• AI Apps and Agents: To accelerate your AI initiatives, discover prebuilt AI applications and agents from industry-leading Microsoft partners.
• Professional Services: Discover prepackaged services that provide assessments, briefings, implementations, proofs of concept, and workshops for your Microsoft solutions.
• Partners: View profiles of trusted Microsoft partners that can help your organization digitally transform and achieve business goals faster with Microsoft-based services.

Smart search

Describe what you're looking for in the Ask Marketplace smart search bar—or select one of the suggested prompts—and Marketplace applies the right filters, search terms, and sorting to surface relevant results. Suggested prompts below the search bar update as you refine, so the next best step is always in front of you.

Interactive chat on product detail pages

On any product detail page, an interactive chat lets you ask questions about the product in natural language—no need to read through every section. Answers are grounded in the publisher's offer listing, so you can get to what matters most for your scenario, such as pricing, integrations, deployment, or fit.

Product comparison

Product comparison helps customers evaluate solutions with confidence by enabling side-by-side comparisons of up to three offers. Customers can ask questions, compare features against their own criteria, and receive AI-generated insights that support more informed purchasing decisions and easier collaboration with procurement or evaluation teams.

Activate the Compare toggle on the top right of the gallery to enter comparison mode. Product tiles show checkboxes and below the smart search bar a comparison tray appears. Select up to three products to add them to the tray, then choose Compare products to open the side-by-side comparison view.

Marketplace generates a structured comparison table for up to three selected products. From the comparison view, use natural language to ask Marketplace to add the attributes that matter most to you, dive deeper into a specific dimension, or surface tradeoffs to help you make a confident decision.

Browse solutions by using Microsoft Marketplace filters

When you explore Microsoft Marketplace, use the filters in the left pane to narrow results based on:

• Product type
• Categories
• Industries
• Pricing model (free, paid, or trial)
• Customer ratings
• Operating system (Linux or Windows)
• Publisher (Microsoft or Microsoft partners)
• Compliance programs
• Azure benefit eligibility to see solutions that count toward your Microsoft Azure consumption commitment

Responsible AI FAQs

What is intelligent discovery?

Intelligent discovery brings AI-driven discovery features directly into the Microsoft Marketplace website, helping visitors find, evaluate, and compare apps, services, and AI agents across the Marketplace catalog using natural language conversation.

The AI uses Microsoft Foundry and Azure OpenAI to understand what you're looking for and translate it into Marketplace actions—such as applying filters, refining search results, opening product detail pages, and generating side-by-side comparisons—so you can discover the right solution faster.

What is intelligent discovery's intended use?

The AI features in Marketplace are designed for product discovery and evaluation only — helping you identify, research, and compare solutions listed on Microsoft Marketplace. They aren't designed for:

• Technical support or troubleshooting
• Account management, billing, or licensing inquiries
• Questions about products or services not listed on Microsoft Marketplace
• General knowledge questions unrelated to Marketplace offerings
• Financial, legal, or procurement advice

For these needs, the AI lets you know it can't help. For general questions, try Microsoft Copilot.

How was intelligent discovery evaluated?

The AI features in Marketplace go through automated testing, human review, and user research. The evaluation includes simulated conversations across a wide range of scenarios—both functional and adversarial—as well as Responsible AI red teaming to test for potential harms such as fabrication, prompt injection, and content safety issues.

Conversation quality, content safety, and user feedback (thumbs up/down) are continuously monitored to identify and address issues.

What are the limitations of intelligent discovery?

• Information is based on Marketplace listings. The AI references information from product listings in the Marketplace catalog. It can't access external websites or documentation beyond what is available in the catalog.
• Responses may vary. As with all AI systems, responses to the same question may differ between sessions.
• Conversation limits apply. Sessions have turn and character limits, and expire after a period of inactivity.
• The experience is anonymous. Intelligent discovery conversations are retained on Microsoft servers for 30 days and are not shared with third parties. Conversations do not include user IDs or other user-identifying properties.

What does it mean that "AI-generated content may be incorrect"?

AI systems can produce responses that are inaccurate, incomplete, or misleading. For example, the AI might:

• Summarize a product's capabilities in a way that omits important details or qualifications
• Present information from a listing that the publisher later updated
• Misinterpret an ambiguous query and apply incorrect filters or surface irrelevant results
• Generate comparison content that doesn't fully capture differences between products

For these reasons, we recommend verifying important details—particularly pricing, compatibility, and compliance information—directly on the product page or with the publisher before making purchase decisions. The AI provides information to help guide your research, not to replace due diligence.

How do I know I'm interacting with AI?

All conversations in intelligent discovery are with the AI. There's no option to transfer to a human agent within the experience. The AI is clearly identified through:

• A Copilot icon and the "Ask Marketplace" label in the interface
• An AI-generated content disclaimer displayed after the first AI response in a conversation
• Input placeholder text and suggestion prompts that indicate you're interacting with an AI-powered tool

Does intelligent discovery make recommendations or endorse products?

The AI doesn't endorse or recommend specific products as "best." It applies filters and search terms based on the criteria you describe, surfaces multiple options when available, and presents factual comparisons based on listing data without subjective opinions. The basis for any filtering or narrowing is always visible in the interface.

You remain in control of which products to explore and can always modify filters, search terms, or sorting manually.

Privacy

Does intelligent discovery process or retain any data when I use the service?

Intelligent discovery is built on the Azure OpenAI Service, which processes data related to service use including the prompts you submit. Key data practices include:

• Conversation data: Your messages and AI responses are retained during your session. After the session expires, conversation data in the service is deleted.
• Azure OpenAI content management: The Azure OpenAI Service includes a content management system that filters potentially harmful content. Input prompts and generated completions may be stored for up to 30 days to monitor for misuse. For more information, see the Azure OpenAI data, privacy, and security documentation.
• No personal data collection: Intelligent discovery doesn't request or require personal information. The experience is fully anonymous—the AI doesn't know your identity, organization, or purchase history. We recommend not sharing any protected or personal data in your conversations.
• Browser storage: Your browser may retain conversation session identifiers in local storage to enable session resumption if you navigate away and return. If you're using a shared or public computer, other users of that computer may be able to see or continue your conversation. We recommend clearing your browser's local storage before leaving a shared device.

Does intelligent discovery use my data to train AI models?

No. Your conversations aren't used to train, retrain, or fine-tune AI models. Intelligent discovery retrieves product information from the Marketplace catalog in real time to enrich each conversation. The service doesn't perform any training on user data.

What telemetry does intelligent discovery collect?

Intelligent discovery collects limited data to monitor service quality and drive improvements. This data includes usage metrics like session length, performance metrics like response latency, and feedback you submit through thumbs up or thumbs down buttons.

How do I provide feedback or report an issue?

You can provide feedback on any AI response using the thumbs up/down buttons that appear on AI messages. If you encounter an issue or have concerns about the AI's behavior, use the thumbs down button. The team reviews your feedback to identify and address problems.

To start a fresh conversation at any time, select the reset button next to the input bar, which clears all conversation history and resets filters.

Security and safety

How does intelligent discovery handle harmful or inappropriate requests?

Intelligent discovery includes multiple layers of protection:

• Content safety filtering: Input and output content is filtered through Azure's content safety systems to detect and block harmful content.
• Scope enforcement: The AI is constrained to product discovery and declines requests that fall outside this scope.
• Security protections: The AI is designed to resist prompt injection attempts and doesn't reveal its internal instructions or configuration.

Does intelligent discovery generate or link to external URLs?

The AI only references URLs explicitly provided in Marketplace product data. It doesn't fabricate or generate placeholder URLs.

Related content

• Purchase in Microsoft Marketplace