Black diamond (racial term)

Black diamond is a term used pejoratively to refer to a member of the black middle class in contemporary South Africa. The term was not originally derogatory. It was coined by TNS Research Surveys (Pty) Ltd and the UCT Unilever Institute to refer to members of South Africa's fast-growing, affluent and influential black community.^[1]^[2] However, the term evolved negative connotations and is now used almost exclusively as a pejorative.^[3]

References

↑ Black Diamond Archived June 7, 2011, at the Wayback Machine, tnsresearchsurveys. Retrieved June 2011
↑ Black Diamonds, forbes.com. Retrieved June 2011
↑ Kitis, E. Dimitris; Milani, Tommaso M.; Levon, Erez (2018). "'Black diamonds', 'clever blacks' and other metaphors: Constructing the black middle class in contemporary South African print media". Discourse & Communication. 12 (2): 149–170. doi:10.1177/1750481317745750. S2CID 149249573.

[1] Black Diamond Archived June 7, 2011, at the Wayback Machine, tnsresearchsurveys. Retrieved June 2011

[2] Black Diamonds, forbes.com. Retrieved June 2011

[3] Kitis, E. Dimitris; Milani, Tommaso M.; Levon, Erez (2018). "'Black diamonds', 'clever blacks' and other metaphors: Constructing the black middle class in contemporary South African print media". Discourse & Communication. 12 (2): 149–170. doi:10.1177/1750481317745750. S2CID 149249573.

[1]

[2]

[3]

See also

References