Wikipedia

92.7 Big FM

(Redirected from BIG FM 92.7)

BIG FM is one of India’s largest radio networks that broadcasts primarily at 92.7 MHz. It is part of Sapphire Media Group with 58 stations reaching about 1.9K towns and covering 1.2 lakh villages in the country. It is accessible to over 34 crore Indians across the country. BIG FM holds key properties such as Suhaana Safar with Annu Kapoor and Yaadon Ka Idiot Box with Neelesh Misra. In January 2019, BIG FM relaunched with a new philosophy and positioning statement - "Dhun Badal Ke Toh Dekho".[needs translation] The biggest radio show - Dhun Badal Ke Toh Dekho Season 1 was launched with Vidya Balan as the host followed by a successful Season 2 with Sadhguru and Season 3 with Pankaj Tripathi.[1][2][3][4][5][6]

92.7 BIG FM
  • India
Frequency92.7 MHz
Ownership
OwnerSapphire Media Group
History
First air date
September 2006 (2006-09)
Links
Websitewww.bigfmindia.com//

History

edit

BIG FM first aired in September 2006 with the tag line as Suno Sunao Life Banao. BIG FM renewed its positioning in 2019 with the tag line ‘Dhun Badal Ke Toh Dekho’ which reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. The brand anthem was sung by Sonu Nigam. Realigning the programming to reflect the new positioning, BIG FM refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment space across all key markets. In 2024, BIG FM presented a revamped avatar, unveiling an exciting new rendition of its iconic brand song, sung by Sushant Divgikar.[7][8]

Recent expansions

edit

The radio network has already made significant inroads in digital audio storytelling, with many key properties being made available in podcast format across various audio streaming platforms. It has further strengthened its partnerships with a dedicated focus on regional languages as well. Recently,[when?] BIG FM announced the launch of its a one-stop digital platform- Big Live, offering curated, credible and culturally-relevant content. Aligned with the brand's core purpose of "Enriching Everyday Life", Big Live delivers content across a wide range of verticals such as real estate, automobile, entertainment, travel, food, fashion, finance, technology and jewellery. With its tagline of ‘Fuel Your Life’, it serves as a catalyst for transformation—empowering users with insightful content that informs, enriches, and adds tangible value to their daily lives.[9]

Areas of operation

edit
East West North 1 North 2 South New stations
Asansol Baroda Amritsar Agra Bangalore Nagpur
Bhubaneswar Bhopal Chandigarh Ajmer Chennai Aurangabad
Guwahati Goa Hisar Aligarh Hyderabad Kolhapur
Jamshedpur Gwalior Jalandhar Allahabad Mangalore Ahmednagar
Kolkata Indore Jammu Bareilly Mysore Gorakhpur
Ranchi Mumbai Patiala Bikaner Pondicherry Lucknow
Rourkela Rajkot Shimla Delhi Tirupati Varanasi
Solapur Srinagar Jhansi Trivandrum Patna
Surat Jodhpur Muzaffarpur
Kanpur Itanagar
Kota Aizawl
Udaipur Agartala
Shillong
Pune
  • 24 States covered
  • 34 crore population covered
  • 19 languages

Awards

edit

BIG FM's original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the Indian Radio Forum & New York Festival, EMVIES, ABBYs, Asian Customer Engagement Awards, e4m Golden Mikes, India Audio Summit and Awards. Recently, BIG FM won the 'Radio Station of the Year' award at ACEF Global Customer Engagement Awards 2025.[11] To list a few -

  • 45 Awards at e4m Golden Mikes 2025
  • 39 Awards at ACEF Awards 2025
  • 14 Awards at India Audio Summit and Awards 2025
  • 10 Golds at IRF 2019
  • 8 Awards at IRF 2018
  • 9 Awards at ABBYs 2017 (in partnership with Mindshare and Maxus)
  • 6 Awards at NYF Radio Awards 2014

References

edit
  1. ↑ Pandey, Geeta (19 June 2011). "Kashmir Valley tunes in to optimism". BBC News. Retrieved 29 September 2026.
  2. ↑ Singh, Tarun pratap (7 May 2024). "92.7 Big FM को मिला नया मालिक, सफायर मीडिया का हुआ बिग एफएम". www.livehindustan.com (in Hindi). Retrieved 29 September 2026.
  3. ↑ Ashiq, Peerzada (16 August 2019). "In times of trouble, radio plays just music in Kashmir". The Hindu. Retrieved 29 September 2026.
  4. ↑ "Big FM hopes to find listeners in smaller cities". thehindubusinessline.com. 10 January 2018. Retrieved 20 October 2021.
  5. ↑ Swapan, Swapan (8 August 2008). "Big 92.7 brings spirit of Oympics 2008 to Guwahati". Assam Times. Retrieved 29 September 2026.
  6. ↑ Hindu, The (10 October 2025). "92.7 BIG FM's 'Namma Ooru Namma Gethu' drives green change in Puducherry". The Hindu. Retrieved 29 September 2026.
  7. ↑ Hyderi, Majid (25 September 2018). "FM radio stations and their audiences bloom in restive Kashmir". Asia Times. Retrieved 29 September 2026.
  8. ↑ Service, Express News (9 July 2026). "92.7 BIG FM holds Big Health Excellence Awards". The New Indian Express. Retrieved 29 September 2026.
  9. ↑ Farooqui, Javed; Vyas, Maulik; us, ET Bureau Follow. "NCLT approves Sapphire Media's acquisition of Big 92.7 FM". The Economic Times. Retrieved 29 September 2026.
  10. ↑ migrator, migrator. "92.7 Big FM relaunched in Jammu with top 100 Chartbusters". www.greaterkashmir.com. Retrieved 29 September 2026.
  11. ↑ "BIG FM's third edition of Big Impact Awards, celebrating change makers of Jammu". Statetimes. Retrieved 29 September 2026.
edit

Retrieved from "https://en.wikipedia.org/w/index.php?title=92.7_Big_FM&oldid=1378623326"