Los Angeles – Oct. 5, 2011 – IMAX Corporation and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol will begin previews in IMAX beginning Friday, Dec. 16 and playing through the film’s run at the box office, which begins worldwide on Dec. 21, 2011. This marks the first time a domestic feature release has been released early in IMAX® theatres and reinforces the event nature of this highly-anticipated film. Directed by Academy Award®-winner Brad Bird, Mission: Impossible – Ghost Protocol stars Tom Cruise, Jeremy Renner, Simon Pegg and Paula Patton.
Coupled with the early window of engagement, the IMAX release of this fourth installment of Mission: Impossible features approximately 30 minutes of scenes shot with IMAX cameras. These specific sequences will expand to fill the entire screen, exclusively in IMAX, and further immerse the audience in the explosive action and vast scope of the film. One featured sequence includes the unbelievable stunt performed by Tom Cruise as he scaled the world’s tallest building, the Burj Khalifa Tower in Dubai, providing an up-close, you-are-there experience as only IMAX can.
“Brad Bird’s Mission: Impossible will be among the highlights of the holiday movie season and we’re very happy to share the film with audiences early in IMAX,” said Rob Moore, Vice Chairman of Paramount Pictures.
“We believe that the early release of this blockbuster film, shot in part with IMAX cameras, will help generate extra buzz and incremental revenue for both IMAX and the box office overall,” said IMAX CEO Richard L. Gelfond. “Today’s announcement highlights the confidence that both filmmakers and studios have in the ability of the IMAX platform to deliver an unparalleled movie-going experience and generate positive box office results, while showcasing IMAX’s flexibility and scale.”
“Paramount Pictures, Bad Robot and Tom Cruise continue to create innovative, event experiences for moviegoers and we’re ecstatic that IMAX is a featured component of that event strategy by offering fans this IMAX preview of Mission: Impossible – Ghost Protocol,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “The sequences shot with IMAX cameras, coupled with the visionary storytelling of Brad Bird and incredible scope of this film will – mark my words – blow audiences away.”
The IMAX release of Mission: Impossible – Ghost Protocol will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
'Mission Impossible' To Open Early On IMAX
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I like that people are commenting on the aspect ratio shift not being that noticeable as a positive, I sure as hell noticed it every time, the whole image quality jumping up to the most incredible looking cinematic sharpness and clarity you have ever seen thing was pretty obvious lol. But on a serious note, it’s not a negative at all when it shifts, it goes from normal cinema quality on a giant screen to 9 or 10 times the normal cinema quality on an even gianter screen. ( I understand i may have used words that don’t exist and have terrible use of punctuation, grammar and spelling) lol
The Dark Knight did the same thing for the opening robbery scene. The bigger picture was much more impersive. When they switched back to a regular scene the smaller picture wasn’t distracting since they changed it before going to a dialogue scene. Hopefully Mission Impossible will do the same.
You don’t realize the size change at all. They did it with the Dark Knight and seeing the IMAX stuff was stunning! Blows 3D out of the water in my opinion.
The same thing was done for The Dark Knight in IMAX and on Blu-ray.
Evidently you didn’t see The Dark Knight in IMAX, the changes between DMR and IMAX was seamless so you didn’t notice them. Personally the idea of seeing this in true IMAX has piqued my interest in this more than usual. Just a shame we in the UK have to wait until Boxing Day/Dec 26th for this.