Get to know Quora's ad formats

Promoted Answers

Establish your brand as a trusted authority by showcasing your expertise directly within relevant answer threads, where users are actively seeking solutions.

Key benefits:

• Establish thought leadership in your industry

• Create evergreen content that continues delivering value

• Build lasting brand authority

• Drive qualified traffic back to your site through authentic content

Best for: Website traffic, thought leadership, explaining complex products and services

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Video Ads

Capture attention and tell your brand’s story with immersive video content that appears in-feed as users explore topics relevant to your business.

Key benefits:

• Strong storytelling capabilities

• Higher recall and engagement

• Supports various video lengths

• Enable brand awareness plays or double down on performance

Best for: Brand awareness, product demonstrations, customer testimonials

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Image Ads

Drive awareness and conversions with visually compelling ads strategically placed alongside content where your target audience is already engaged.

Key benefits:

• High visibility in users text-based feeds

• Multiple sizes and placements available

• Shortened time to launch by repurposing existing assets

• Automatically convert to text ads on question pages

Best for: Conversion, product showcase, brand recall

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Text Ads

Deliver brand messages with non-disruptive text that blends seamlessly with Quora's question-and-answer format.

Key benefits:

• Quick to create and deploy

• Native appearance in the Quora environment

• Cost-effective for testing messaging

• Versatility across devices

Best for: Direct response, testing messaging, cost-sensitive campaigns

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App Installs

Drive mobile app downloads directly from Quora. Append app install links to any of our ad formats to capture high-intent users at the optimal moment of consideration.

Key benefits:

• Direct app store linking for seamless user experience

• Device targeting capabilities

Best for: App user acquisition, re-engagement campaigns, app feature promotion

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Lead Gen Forms

Capture qualified leads directly within the Quora platform, eliminating landing page friction and increasing conversion rates while users are actively researching solutions.

Key benefits:

• Frictionless lead capture without leaving Quora

• Pre-populated forms for higher completion rates

• Direct integration with CRM and marketing automation tools

• Detailed lead quality reporting

Best for: Lead generation, contact acquisition, webinar registration, content downloads

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Quora Ads creative best practices

A successful campaign needs the right targeting paired with the right ad creative. Read our ads creative best practices including:

  • Optimal copy lengths for different formats
  • Creative guidelines for each placement
  • A/B testing recommendations

Create your first Quora ad

Get started with Quora Ads Manager and see how Quora can drive results for your business.