Get to know Quora's ad formats
Promoted Answers
Establish your brand as a trusted authority by showcasing your expertise directly within relevant answer threads, where users are actively seeking solutions.
Key benefits:
• Establish thought leadership in your industry
• Create evergreen content that continues delivering value
• Build lasting brand authority
• Drive qualified traffic back to your site through authentic content
Best for: Website traffic, thought leadership, explaining complex products and services
Video Ads
Capture attention and tell your brand’s story with immersive video content that appears in-feed as users explore topics relevant to your business.
Key benefits:
• Strong storytelling capabilities
• Higher recall and engagement
• Supports various video lengths
• Enable brand awareness plays or double down on performance
Best for: Brand awareness, product demonstrations, customer testimonials
Image Ads
Drive awareness and conversions with visually compelling ads strategically placed alongside content where your target audience is already engaged.
Key benefits:
• High visibility in users text-based feeds
• Multiple sizes and placements available
• Shortened time to launch by repurposing existing assets
• Automatically convert to text ads on question pages
Best for: Conversion, product showcase, brand recall
Text Ads
Deliver brand messages with non-disruptive text that blends seamlessly with Quora's question-and-answer format.
Key benefits:
• Quick to create and deploy
• Native appearance in the Quora environment
• Cost-effective for testing messaging
• Versatility across devices
Best for: Direct response, testing messaging, cost-sensitive campaigns
App Installs
Drive mobile app downloads directly from Quora. Append app install links to any of our ad formats to capture high-intent users at the optimal moment of consideration.
Key benefits:
• Direct app store linking for seamless user experience
• Device targeting capabilities
Best for: App user acquisition, re-engagement campaigns, app feature promotion
Lead Gen Forms
Capture qualified leads directly within the Quora platform, eliminating landing page friction and increasing conversion rates while users are actively researching solutions.
Key benefits:
• Frictionless lead capture without leaving Quora
• Pre-populated forms for higher completion rates
• Direct integration with CRM and marketing automation tools
• Detailed lead quality reporting
Best for: Lead generation, contact acquisition, webinar registration, content downloads
Quora Ads creative best practices
A successful campaign needs the right targeting paired with the right ad creative. Read our ads creative best practices including:
- Optimal copy lengths for different formats
- Creative guidelines for each placement
- A/B testing recommendations
Create your first Quora ad
Get started with Quora Ads Manager and see how Quora can drive results for your business.