xvi, 362 pages : 23 cm

Incorporating insights drawn from the 2002 campaign season, Herrnson (government and politics, U. of Maryland) updates his textbook looking at the role of congressional elections in American politics. Issues of voter choice, candidate presentation, and campaign reform receive attention. The impact of political action committees, the media, political consultants, and other actors is explored. Issues of strategy and resource mobilization are also discussed. Annotation ♭2004 Book News, Inc., Portland, OR (booknews.com)

Includes bibliographical references (pages 309-341) and index

The strategic context -- Candidates and nominations -- The anatomy of a campaign -- The parties campaign -- The interests campaign -- The campaign for resources -- Campaign strategy -- Campaign communications -- Candidates, campaigns, and electoral success -- Elections and governance -- Campaign reform

Incorporating insights drawn from the 2002 campaign season, Herrnson (government and politics, U. of Maryland) updates his textbook looking at the role of congressional elections in American politics. Issues of voter choice, candidate presentation, and campaign reform receive attention. The impact of political action committees, the media, political consultants, and other actors is explored. Issues of strategy and resource mobilization are also discussed. Annotation ́Ư2004 Book News, Inc., Portland, OR (booknews.com)

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