Skip to main content
ROYAL TREATMENT

The Fresh Prince of Joseon: How a Crypto Mogul Became a Korean Royal Heir—and Formed a Digital Kingdom

Andrew Lee is a tech entrepreneur, multimillionaire, and occasional hip-hop artist. He also claims he’s Crown Prince of Korea. His next move? Starting a digital country.

A photo illustration showing a digitally rendered mountains with a digitally rendered flag with the JSM bitcoin currency on it.
exclusive

Photo Illustration by Erin O’Flynn/The Daily Beast/Getty Images

In Nov. 2022, when Atlanta-based rapper Jermaine “J-Money” Miller was shot and robbed of his Rolex and jewelry while seated in a parked car in Los Angeles’ Koreatown, headlines about the attack highlighted an unusual connection: The car Miller was assaulted in was a Rolls-Royce Phantom, reportedly owned by “Korean royalty.”

This came as a surprise to a lot of people—not least because Korea is two separate nations, neither of which has a royal family. And yet the reports were, in a sense, true. The car was owned by serial entrepreneur, crypto multimillionaire, and occasional hip-hop artist Andrew Lee, who these days introduces himself as the King of Joseon.

TRENDING NOW