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Account, setup, and billing
Get started Accounts and organization Data manager Account settings Billing Customize your view Customer support Policy
Campaign management
Create and manage campaigns Ads and ad groups Keywords Budgets and bids Targeting and remarketing Bulk actions Automated rules Templates
Bidding and planning
About bid strategies Set up and manage bid strategies Bid strategy reporting Performance plans Campaign groups Recommendations AI Spotlight
Conversions and measurement
Set up conversions Attribution models About tables, reports, and dashboards Customize reporting Reporting by platform
Commerce media
About commerce media network Setup and onboarding Measurement and conversions Reporting
Fix issues
Sync errors Bulk and template issues Performance and bidding issues Reporting issues Customer support
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Set up and manage bid strategies

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Get started

Defining your goals and choosing a bid strategy
Calculate a starting ROI target
Determine a minimum and maximum bid
About bidding in a Microsoft Advertising campaign

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