Implementation guide

Step 4: Set up Loyalty Customer Match for members

Next: Step 5: Set up Advanced Settings, Diagnostics, and Reporting

Use Loyalty Customer Match to highlight member-only shipping and pricing benefits. You have 2 options to provide your customer list info. Loyalty Customer Match is available to all merchants, including non-advertisers.

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Option 1: Google Ads Audience Manager

Step 1: Prepare and upload customers lists in Audience Manager

Prepare separate customer match lists based on your loyalty tiers (for example: Free to Join, Credit Card, and so on).
Define and upload customer lists into Audience Manager in Google Ads.

Step 2: Label customer type in Audience Manager

Select audience list > “Customer type” in the dropdown > Loyalty program members > select Tiers numbers as set up in Merchant Center.

Note: Option 1 is available to merchants that use Customer Match for Ads and that want their lists used for Loyalty Customer Match. Usage of Loyalty Customer Match is subject to the Merchant Terms of Service. By participating, you are directing Google to use your first-party customer data to showcase membership perks (for example, member pricing and shipping benefits) to Google users matched as members and to show loyalty program benefits to potential new customers.

Option 2: Merchant API

You can also submit customer loyalty details, such as user identifiers and loyalty tiers, to personalize customer experiences on free listings through Merchant API using Loyalty Customer Match Service. To learn more, check the Merchant API documentation.

Note: For organic listing loyalty experiences, both option 1 and option 2 give identical performance. Option 2 does not work for paid listings.

Policy requirement

Loyalty Customer Match usage is subject to policy compliance. Ensure that your privacy policy discloses that you share customer data with third parties to perform services on your behalf. Additionally, be sure to obtain consent for such sharing where required by law or any applicable Google policies governing user consent including Google’s EU User Consent Policy. Learn more about Loyalty Customer Match policy.

RETURN TO ABOUT MERCHANT LOYALTY PROGRAM

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