You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain criteria without restricting the reach of your campaign (for campaign-level targeting) or ad group.
Before you begin
For a general overview of targeting and observations, see About targeting and observation settings.
Edit targeting
You can enter “Edit all targeting” from any targeting method. Click the plus or pencil button and select a campaign or ad group. Note: When you click Topics, you’ll see a button on the right called “Edit all targeting.”
To choose targeting and observations for existing ad groups, you can use the “Edit all targeting” page. This page lets you:
- View all of your campaign or ad group’s targeting in one place
- Add criteria for “Targeting” and “Additional observations”
- Switch criteria between “Targeting” and “Additional observations”
How to add targeting or observations to an existing ad group
How to add targeting or observations to an existing ad group:
- Go to Audiences, keywords, and content within the Campaigns menu
.
- Select either Search keywords, Audiences, or Content to open the "Topics" and "Placement" tabs.
- Select the plus
or pencil button
.
- On the "Add to" menu, select Campaign or Ad group, and then Select an ad group or Select a campaign and then choose a campaign or ad group from the list or search by name or ID.
- Select the Narrow targeting or the Add observations drop-down menu, and choose a method.
- Select the criteria you’d like to add and select Done, and then select Save.
