Note: This article applies to set advertisers within a closed beta. If you’re interested in this feature, contact your Google Ads sales representative.
Dashboards is an AI-powered business intelligence tool for data visualization, analysis, and export. You can create customized reports and dashboards to get your Google Ads performance data. These reports highlight specific data points important to your business goals.
On this page
Benefits
- Customize your reports: Customize every report to your exact specifications by selecting any combination of metrics, dimensions, and segments.
- Visualize data effectively: Present your data clearly by choosing from various chart types, scorecards, and tables.
- Identify trends quickly: Spot trends, anomalies, and optimization opportunities easily by visualizing data over time or across different segments.
- Streamline your reporting: Reduce manual work by saving, sharing, and scheduling your custom reports for automatic generation.
- Analyze data deeply: Drive informed strategic decisions by exploring complex data relationships that go beyond basic metrics.
Access Dashboards
- Go to Dashboards under the "Insights and reports" dropdown within the Campaigns menu
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Core features
| Category | Key features |
| Core dashboard |
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| Modernized experience |
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| AI capabilities |
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| Mutate (Actionability) |
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| Integrated insights |
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| Anomaly detection |
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FAQs
How can I access Dashboards?
If you have an allowlisted account and an active NDA, you can access the Dashboards link alongside campaigns and goals.
What reporting limitations exist for Dashboards?
Dashboards in Google Ads maintain parity with all features in the reports editor and custom dashboard creation tools. However, current limitations prevent users from exporting data, saving reports, or editing entity statuses and budgets.
What happened to the Dashboards I created within Insights and reports?
You can use the new AI-powered Dashboards to generate customized reports. However, if you currently have dashboards saved, you will continue to have access to the previous version of dashboards.
