Cross-channel bidding gives you the ability to:
- Scale the power of auction-time bidding across all of Google’s ad channels to unlock more conversions and value. Maximize marginal ROI by finding the most cost-efficient ad placements available in each auction, and not constraining optimization to a single channel.
- Provide your own inputs to work together with Google's AI to set the right strategy and goals.
Elevate your digital marketing by taking a unified, cross-channel approach to automated bidding. By prioritizing your marketing goals over individual channels, you can scale growth across digital surfaces and maximize results towards your higher-level business objectives.
