The Gas Station in AmericaJHU Press, 1994 - 272 Seiten "Illustrated with more than 150 photos and drawings - of gas stations, vintage advertisements, maps, and memorabilia - the book offers a wealth of information and colorful details." "The first architect-designed gas station - a Pittsburgh Gulf station in 1913 - was also the first to offer free road maps; the familiar Shell name and logo date from 1907, when a British mother-of-pearl importer expanded its line to include the newly discovered oil of the Dutch East Indies; the first enclosed gas stations were built only after the first enclosed cars made motoring a year-round activity - and operating a service station was no longer a "seasonal" job; the system of "octane" rating was introduced by Sun Oil as a marketing gimmick (74 for premium in 1931)." "As the number of "true" gas stations continues its steady decline - from 239,000 in 1969 to fewer than 100,000 today - the words and images of this book bear witness to an economic and cultural phenomenon that was perhaps more uniquely American than any other of this century."--BOOK JACKET. |
Inhalt
Preface and Acknowledgments | ix |
Gas Stations in Generational Perspective 1 | |
PlaceProductPackaging | 2 |
PlaceProductPackaging 18 | 18 |
Marketing Strategies in the Petroleum Industry 48 | 48 |
Corporate Territoriality 85 | 85 |
Corporate Territoriality | 95 |
The Gas Station as Form 130 | 130 |
Gas Station DesignThe Small Entrepreneur 183 | 183 |
Gas Station DesignThe Small Entrepreneur | 189 |
Gas Stations as a Feature of Urban Landscape 201 | 201 |
Conclusion 225 | 225 |
Conclusion | 227 |
Notes 235 | 235 |
Select Bibliography 249 | 249 |
Index 263 | 263 |
Andere Ausgaben - Alle anzeigen
Häufige Begriffe und Wortgruppen
advertising American gasoline American roadside Amoco architecture automobile automobile-related Barkhausen building built business district chain Champaign Chevron Chevron Corporate Citgo Cities Service color commercial company's Conoco convenience stores crude oil cultural curbside Dawes dealers driveways English cottage entrepreneurs Esso evolved Exxon filling stations firm Gas Station gasoline market gasoline retailing gasoline stations geographical Green Bay Gulf highway house with canopy Illinois independent Jakle Jersey Standard jobbers landscape located logo Marathon marketing territory Mobil MOTOR OIL National Petroleum oblong box Ohio Oil of California Oil of Indiana Oil's Oklahoma oline station operated percent Petersen Petrofina Phillips place-product-packaging pumps purchase Pure Oil Pure's refinery residential road maps Sculle Service Station Shell Sinclair social Sohio sold Source Standard Oil companies station design station types Street style Sunoco Texaco Texas tion trade territories trademark University Avenue Unocal Urbana Winston-Salem York
Beliebte Passagen
Seite 28 - What is that feeling when you're driving away from people and they recede on the plain till you see their specks dispersing? — it's the too-huge world vaulting us, and it's good-by. But we lean forward to the next crazy venture beneath the skies.
Seite 231 - I'm not sure he's wrong about automobiles," he said. "With all their speed forward they may be a step backward in civilization — that is, in spiritual civilization. It may be that they will not add to the beauty of the world, nor to the life of men's souls. I am not sure. But automobiles have come, and they bring a greater change in our life than most of us suspect. They are here, and almost all outward things are going to be different because of what they bring. They are going to alter war, and...
Seite 264 - A Study of Weights in Chain and Independent Grocery Stores in Durham, North Carolina.
Seite 260 - US 40 Today: Thirty Years of Landscape Change in America (Madison: University of Wisconsin Press, 1983). Other applications have had strong urban, cultural, and historical emphases and include Diane M. Rabson, "Forty Years of Change: Contrasting Images of Lower Downtown Denver," Colorado Heritage 4 (1983): 3 6-47; Kenneth E.
Seite 71 - ... expectations of it. But it is a liability otherwise. If you advertise a mouse trap as the best in the world, you must keep it the best, even if you have to put out a new model every year. That brand name is your pledge to the buyer — your honor is staked on it. The integrated business can make sure that all its divisions and branches work in harmony to turn out a product always worthy of its name and fame. The oil company, adapting its service to all varying conditions of its wide-flung market,...
Seite 115 - ... Pangkalan-Brandan. This company also bored wells at Tamiang, and in the Palembang Residency, notably at Muara Enim. All the Sumatra petroleum wells are now controlled by the Bataafsche Petroleum Maatschappij, which was incorporated in Holland in 1907 and has a capital of £13,200,000. It combines the interests of the Royal Dutch Petroleum Company and the Shell...
Seite 259 - Real, imagined and abstract worlds of the past", in: Progress in Geography 3 (1971), S.
Seite 73 - The small volume of business done in most of the Standard Oil stations in the state is reflected in the small profits and the heavy burden of the tax when contrasted therewith.
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